Clarity in Education
ApplyBoard facilitates international education across Canada, the US, and Europe. This project transformed a stagnant brand into a vibrant, student-centric digital ecosystem.
Industry
Education
Client
ApplyBoard
01.
Visual Design.
The identity features a custom logo merging a graduation cap with a smile, supported by a youthful, high-energy palette. A refined illustration style and light blue UI accents create a professional yet approachable aesthetic. Typography and color are used strategically to establish a clear visual hierarchy, ensuring a flexible and modern brand presence that remains easy to navigate.
02.
What I solved.
The previous branding relied on stock icons and a dull, monochromatic palette that felt uninspired and unproffessional. Within the product, data-heavy dashboards lacked distinction, causing essential components to blend together. This absence of clear hierarchy and "gray" design resulted in a boring user experience that failed to engage students or provide intuitive navigation.
03.
Outcome.
The result is a standout recruitment platform that moved beyond industry standards to drive higher user engagement and completion rates. By replacing a stagnant interface with a flexible, vibrant design system, the project delivered a more efficient and pleasurable user journey. This transformation successfully balanced professional credibility with an energetic, student-first mission.
