Career Redefined
Break into Tech, founded by Charlotte Chaze, is an educational platform that provides step-by-step pathways into data analytics and emerging tech fields. This project focused on building a high-energy brand and website that reflects the excitement of career transformation.
Industry
Tech
Client
Break into Tech
01.
Visual Design.
The identity is built around a vibrant purple palette and a modern, high-personality typeface that balances a slightly feminine aesthetic with broad professional appeal. The logo features the brand name encapsulated within a box with a visible opening, physically symbolizing the act of "breaking into" the industry. This design system maintains a fun, energetic vibe while ensuring the platform remains a credible and authoritative resource for career development.
02.
What I solved.
The previous brand and website lacked the infectious energy and personality that Charlotte brings to her community, making the prospect of a career pivot feel more daunting than exciting. The platform needed a visual overhaul that could effectively highlight individual success stories and make the learning process feel energizing. The challenge was to bridge the gap between a "personal brand" and a scalable educational platform without losing the authentic human connection.
03.
Outcome.
The result is a revitalized digital presence that perfectly captures the brand's unique character while maintaining the high integrity of its educational content. This strategic shift led to an increase in revenue and continued growth in her course content stream. By transforming the platform into an inspiring, user-centric hub, Break into Tech now provides an engaging environment that motivates students to complete their courses and launch their new careers.
